Steps to creating an effective digital PR campaign
Digital PR is now central to any communications plan and is a great way to drive traffic, increase brand awareness, and improve your SEO ranking. Essentially it involves creating strong content with a...
View ArticleHow to make connections and build credibility in a changing marketplace
The professional cleaning industry is going through a period of significant development. Having gained widespread recognition for its vital role in protecting people and places, efforts are ongoing to...
View ArticleGetting to the nitty-gritty of your story
The right words speak volumes for your brand and, when you get the message right, it really inspires, builds recognition, and enhances reputation. In today’s increasingly competitive and challenging...
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Which social media platforms will work for your brand and how to create impact
Which social media platform is best for my business is a question we are regularly asked, and there are an increasing number of options to consider, as well as new features and functionality regularly...
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Celebrating professional cleaning and hygiene achievements
There’s just over a month until the European Cleaning & Hygiene Awards 2023 take place in Dublin on the 5 October, celebrating excellence in professional cleaning. Launched by European Cleaning...
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5 key ways to maximise your digital marketing
Digital marketing… we all recognise its importance, but how can you put together an action plan for your business and what elements are most crucial for successful digital performance? Luke Quilter,...
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5 top tips for effective PR in the digital age
Public relations is a vital part of your marketing communications, but how do you manage effective B2B PR campaigns in today’s digital world? That’s a question we address in episode 2 of our new...
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A digital marketing masterclass in 5 simple steps
Is your business keen to boost website traffic, drive conversions, reach more relevant online audiences, build a strong social media following, and develop high-quality website content? And what about...
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How to create compelling podcasts: a 5-step approach
Are you currently deciding whether podcasts should become part of your marketing activity? Want to know more about the benefits of creating them and how to make your series stand out from the crowd?...
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A considered approach, which puts people first, is vital in the AI Age
AI’s influence has rapidly spread across industry. It is now being used in many business disciplines, including PR and marketing, with a fast-evolving number of tools to help us work smarter and more...
View ArticleHow to ensure your award entries attract attention and gain accolades
There are many advantages to entering awards, regardless of whether you’re a winner or not. This includes showcasing and benchmarking your successes, sharing best practice, and networking opportunities...
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From Boomers to Gen Z: Mastering Messaging That Speaks Their Language
Understanding and connecting with your audiences is essential for successful communication. One of the challenges that businesses face is how to tailor their strategies to resonate with different age...
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